b-ease

b-ease is part of the "b-holistic" triad. The holistic umbrella brand combines the perfomace brand "b-fit" and the care brand "b-ease" and harmonises mind and body. B'fit is a brand for sustainable sporting goods and stands for strength and power.

B'ease, on the other hand, is a cosmetics brand whose range consists of innovative, organic hemp products.  The holistic approach is always focussed on what we need and not on what the product can do. This is why the Be intense, Be balanced and Be smooth varieties are categorised within the overall b-holistic cosmos.

Process

Starting with the strategy of the umbrella brand with brand architecture, a holistic concept has been created here, which then extends from packaging design to branding and user interface.

Customer

B'holistic

Year

2022

Work

Brand Building / Packaging / UI