Miracly

The idea behind Miracly is based on a widespread problem: in our fast-paced world, many people rarely take the time to pause and reflect. The question that arises is therefore: how can we value the special moments in our everyday lives and give them a deeper meaning?

Idea

The Miracly concept is simple and effective. Every morning when you leave the house, you put three beans in your right trouser pocket. Throughout the day, every positive, beautiful or meaningful experience is associated with the movement of putting a bean from your right pocket into your left pocket. In this way, the small moments are consciously recognised and find their place in daily life. At the end of the day, you can enjoy the fact that all the beans have found their way from one pocket to the other - a visible symbol of the appreciation of the moment.

Customer

Miracly

Year

2024

Work

Brand Building
Packaging
Concept
Illustration

The design of the product is inspired by the world of miracles and fairy tales. Lovingly crafted, playful illustrations bring the product to life and carry the power and magic of this simple yet profound idea.