Now or Never

At the beginning of the year, we created a title design for the short film Now or Never by Ruben Meier and Leonel Dietsche. The film tells a tender coming-of-age story and needed a visual identity that balances cinematic atmosphere with typographic presence.

As always, we developed a wide range of design directions – from expressive and experimental to reduced and typographically clean. In the final film, only one version made it through the needle’s eye – but we’d like to take the opportunity to show some of the explorations that didn’t make the final cut.

The selected title design uses a sculptural, rhythmically distorted typeface that floats over the dusk-lit city like a fading memory. The form feels soft yet confident, slightly blurred as if slipping away – just like the mood of the story. Its placement reacts to the image and blends into the color world of the film without competing with the characters or visual rhythm.

In addition to the main title, we also created motion graphics, poster designs, and a full title sequence for the festival version – creating a consistent visual tone from digital to print.

Customer

Ruben Nicolas Meier

Year

2024

Work

Title Design
Typography

Now or Never is an intimate film about fleeting moments, growing up, and the choices in between. We’re proud to have contributed a visual layer that supports the emotional tone of the story.