Wodka Gorbatschow

Clear Cut for an Icon

Since 1921, Wodka Gorbatschow has been produced in Berlin – today it is Germany’s number one spirits brand. After more than 100 years of success, the time had come to rethink this icon: moving away from outdated onion-dome imagery towards an identity that confidently expresses the brand’s clarity and modernity.

Customer

Flaechenbrand
Wodka Gorbatschow

Year

2023

Work

Brand Building
Redesign
Packaging Design

Credits

Concept/Agency: Flächenbrand

Process

Building on the brand’s characteristic ice filtration and the promise “ice-cold, crystal-clear”, Flaechenbrand Wiesbaden developed the new brand concept and redesigned bottle shape. For the visual execution and packaging design, the agency collaborated with Okka Studio.

The redesign retains the familiar silhouette but reinterprets it with sharp facets and edges – a visual symbol of purity and precision. At the same time, the premix range was also redesigned: a unified look with a bold, oversized logo that reflects current branding trends and creates maximum shelf impact.

The combination of reduced design, clear typography, and the iconic silhouette positions Wodka Gorbatschow as a brand with strong radiance – a statement in blue that embodies both modernity and longevity.

Result

The new identity of Wodka Gorbatschow unites tradition and zeitgeist. The iconic bottle now appears with a confident clarity that makes the product promise instantly tangible. The oversized brand mark lends the premixes strong shelf presence, while the imagery reinterprets the brand’s close connection to ice and cold.