Only Fruits

The team at Only Fruits does exactly what the name promises: it produces high-quality fruit in its purest form. Crispy, aromatic and packed with nutrients - the products represent the best quality that nature has to offer. The company follows a clear principle: only the best from nature goes into the products. Only Fruits uses gentle freeze-drying to preserve the valuable vitamins and at the same time pack the fruit in a way that is both long-lasting and enjoyable. The result is a purely natural fruit with no artificial additives, added sugar or preservatives.

Process

Only Fruits is a young, family-run company from Germany, which was founded in 2024. In close, creative collaboration with the two founders, an independent, vibrant and particularly tasty brand was created. Both the packaging design and the online store were developed on this basis and launched at the end of the year with 10 unique varieties.

The design combines the nostalgic charm of past decades with a modern, minimalist aesthetic. It evokes vacation memories and features soft pastel tones, a simple fruit display and subtle patterns. These elements create a fresh, inviting look that both emphasizes the quality and taste of the fruit and conveys a sense of vintage nostalgia.

Customer

Only Fruits Gbr

Year

2024/25

Work

Concept
Brand Building
Packaging
UI

The brand places particular emphasis on the naturalness and purity of its products. The retro elements evoke memories of a time when food was still unadulterated and of the highest quality. At the same time, the clear, modern design ensures that the products are appealing and trustworthy in today's market, especially for health-conscious consumers.