Youfreen

Youfreen is a young cosmetics brand from Hamburg. It has set itself the task of making children and young people smell good in a natural way. The result is roll-on deodorants with high-quality, plant-based active ingredients.

Process

At the beginning of 2022, I was allowed to give the design a refresh. The result is a bold, young brand and a sporty, pastel-coloured pack from my pen.

Customer

Youfreen

Year

2022

Work

Brand Building

When designing for children, it is important to realise that the target group is not just the children themselves. In most cases, it is the parents who make the purchase decision. It is therefore important to bear in mind that the design should also correspond to the parents' ideas about what their children might like.

Brand Refresh