Olio

By Potluck

After four years, Potluck is expanding its range for the first time with a completely new product: a high-quality olive oil. The company is thus adding another culinary specialty to its line of premium spices. In cooperation with a traditional Italian family business that has been cultivating olive groves in the sun-drenched west of Sicily for generations, an oil has been created that meets the highest quality standards.

Customer

Potluck GmbH

Year

2024

Work

Concept
Brand Building
Packaging Design

Potluck Olio - Packaging Design mit Person

Process

The goal was to design packaging that reflects the value of the product while blending harmoniously with Potluck's existing branding. The choice fell on a minimalist but expressive design language: a simple ceramic bottle with a natural cork seal creates a sustainable, elegant look, while the reduced typography puts the product in the spotlight.

It was particularly important to find a packaging solution that was both aesthetically appealing and functional. The bottle provides optimal protection for the delicate olive oil from light and ensures a long shelf life, while the recyclable material makes a conscious contribution to sustainability.

With this olive oil, Potluck is setting another benchmark for quality, authenticity, and sustainable packaging design — a harmonious combination of aesthetics, function, and brand identity.

Result

The final design embodies the essence of purism and elegance. The white, matte ceramic bottle with handwritten “olio” lettering conveys an authentic Mediterranean touch. The packaging is not only functional, but also makes an aesthetic statement: it stands for high-quality, natural products with a timeless look.

The outer carton made of natural cardboard underlines the minimalist concept and features a simple silhouette of the bottle as a stylized branding element. The layout deliberately avoids superfluous design elements and creates a visual calm that perfectly matches Potluck's philosophy.

This packaging design clearly stands out from classic olive oil packaging thanks to its minimalism and high quality. The combination of traditional craftsmanship and modern, clean branding makes the product a real eye-catcher, not only on the shelf, but also as a gift or design object.