Feels like Yoga

Feels Like Yoga is a start-up from Hamburg that has made it its mission to bring the yoga feeling to the skin. Fly's products are natural cosmetics that work like a yoga routine to connect mind and body.

Process

I was allowed to take over the art direction in the development process and developed and accompanied the brand on its way to the market, from conception, branding, packaging and marketing materials to the social media concept.

Customer