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Flouré

The Table of Contents.  

Flouré is a new kind of cooking school – one that sees cooking not merely as a craft, but as a means of connection. Founded by Florentine Schaap, the brand was born from a desire to bring people closer to their food, their intuition, and each other. Flouré stands for mindful learning, new rituals, and a deeper appreciation for what comes together at the table. Whether through a six-week course, a seasonal workshop, or a private dinner – at the heart of every offering lies knowledge, community, and experience.

Customer

Flouré

Year

2025

Work

Concept
Brand Building
User Interface

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Process

In close collaboration with the founder, OKKA Studio developed a visual identity that balances nature and clarity, emotion and structure. The design system is built on modular elements: the distinctive “O” in Flouré becomes a central graphic device – symbolizing community and continuity, evoking the image of a plate, and acting as a frame for content. The claim “The Table of Contents” was never intended as a static slogan, but as an active design tool – shaping layouts, guiding typography, and creating space within print and digital formats.  The goal: to create a brand that builds trust and inspires – minimalist, but full of character.

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“The Table of Contents” was never intended as a static slogan, but as an active design tool – shaping layouts, guiding typography, and creating space within print and digital formats.

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Result

The new visual identity for Flouré is warm, confident, and flexible. Its color palette combines sunlit orange, soft rose, deep plum, and vibrant cyan with earthy accents – inspired by ingredients, textures, and moods from the kitchen. Typographically, the identity plays with contrast and nuance – combining clarity with distinct, expressive details.  Flouré is an invitation to cook more consciously, share more openly, and rethink the meaning of food. A modern brand experience that connects – and nourishes.

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Okka Studio

Contact

hello@okk-studio.com
+49 (0) 151 175 577 00
@okka__studio

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